How to Improve Brand Loyalty | Ep. #438

<p><span style="font-size: 10pt;">In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Improve Brand Loyalty</em></span></li> <li><span style="font-size: 10pt;">00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end</span></li> <li><span style="font-size: 10pt;">01:11 – “Go above and beyond to help customers”</span> <ul> <li><span style="font-size: 10pt;">01:28 – When people post on social media and tag your business, make sure to reply</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:40 – When people know that you’re responsive, they tend to be more loyal to you</span></li> <li><span style="font-size: 10pt;">01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty</span></li> <li><span style="font-size: 10pt;">02:05 – Eric connects and builds relationships with people</span></li> <li><span style="font-size: 10pt;">02:32 – “Just care about people”</span></li> <li><span style="font-size: 10pt;">02:42 – Think of the big brands who go above and beyond to help you</span></li> <li><span style="font-size: 10pt;">03:05 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:15 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:21 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-