How to Identify Evergreen Content Opportunities | Ep. #417

<p><span style="font-size: 10pt;">In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Identify Evergreen Content Opportunities</em></span></li> <li><span style="font-size: 10pt;">00:40 – The easiest way to identify evergreen content is by looking at your competitors</span> <ul> <li><span style="font-size: 10pt;">00:44 – Use <a href= "https://ahrefs.com/">Ahrefs</a> to know where your competitors’ search traffic is coming from</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:12 – You don’t want to publish news-oriented content</span></li> <li><span style="font-size: 10pt;">01:30 – Content in digital and online marketing is considered evergreen content</span></li> <li><span style="font-size: 10pt;">01:35 – <a href= "https://www.hubspot.com/">HubSpot</a> has a lot of evergreen content</span></li> <li><span style="font-size: 10pt;">01:45 – Evergreen is something that can stand the test of time</span></li> <li><span style="font-size: 10pt;">02:09 – <a href= "http://buzzsumo.com/">BuzzSumo</a> can help you see evergreen content</span></li> <li><span style="font-size: 10pt;">02:24 – Writing about evergreen topics is what gains traffic</span></li> <li><span style="font-size: 10pt;">02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking</span> <ul> <li><span style="font-size: 10pt;">02:51 – Then, you can figure out which content to write around those keywords</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic</span></li> <li><span style="font-size: 10pt;"