How to Have a Pro Personal Brand

<p>Personal branding is all about taking inventory of what you love and pairing it with something that people need. It is integrating your personality with content. Content is the value you deliver to your audience, while personality is the unique way you deliver your content to people. You are the reason why your business exists. Your personality is what keeps people coming back for more. People hire you for you. They come to you because of your perspective and way of doing things, and capitalising on the human element of your brand will give you more wins. In this episode with Phil Pallen, we will talk about personal branding, how to create a professional personal brand and the best tools to help build and position your brand in the market.&nbsp;&nbsp;&nbsp;</p><p>Phil Pallen is a personal branding expert in a keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel prize winner, politicians, and some of the most important names in entertainment. As a digital Nomad, Phil has delivered speeches on five different continents. He frequently appears as an expert contributor in media outlets around the world, including CNN, Hollywood, and Daily Mail. This is a conversation you don’t want to miss!</p><p>Let’s jump in!</p><h3>What You Will Learn: </h3><p>00:00 This week’s theme song</p><p>00:16 Episode intro and a quick bio of the guest, Phil Pallen</p><p>04:43 Phil's background and his focus on branding people&nbsp;</p><p>06:48 Why you need a personal branding&nbsp;</p><p>09:16 The role of a coach/strategist in personal branding&nbsp;</p><p>12:19 Pairing content and personality in branding&nbsp;</p><p>16:26 The benefits of having a strong professional personal brand</p><p>22:02 What personal branding covers&nbsp;</p><p>27:21 Building your confidence as a brand&nbsp;</p><p>29:00 How brand strategists help remove branding overw