How to Handle Pricing Implementation During Inflation with Frederico Zornig

<p><strong>Frederico Zornig</strong> is the CEO of <a href= "http://www.quantiz.com.br/">Quantiz Pricing Solutions</a> – a pricing consultancy that aims to increase the profitability of their clients through strategies implementing improvements in the Pricing, Revenue Management and Commercial Excellence processes. He earned a PhD in Pricing from the International School of Management, and he was a professor for 11 years.</p> <p>Frederico initially fell in love with pricing while he was pursuing his MBA at the University of Illinois. It was 15 years ago when he decided to start his own consulting firm.</p> <p>In this episode, Frederico discusses insights you should take note of in terms of price implementation and inflation. He shares stories that illustrate how the price of your goods can totally make a difference to your business.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover how strategic pricing is critical to defining winners and losers in today's increasingly competitive environment</li> <li>Learn about price implementation and how to go about getting people to adopt new strategies</li> <li>Learn how you can handle pricing when inflation occurs</li> </ul> <p> </p> <p align="center"><strong>“Give price the importance it deserves. I have seen some companies not paying too much attention to the area, and I have seen companies that really believe that price can be a game changer.”</strong></p> <p align="center"><em>– Frederico Zornig</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:34 – How did Frederico get into pricing and what is it that attracts him to keep going?</p> <p>04:51 – The advantages of being a pricing person who got to lead sales and marketing as well</p> <p>08:11 – The do’s on making people adopt new strategies and have them implemented in their company – the incentives and the importance of having a strategic commercial policy</p> <p>14:43 – Companies focusing on revenue and not on profitability; measuring margin dollars instead