How to Grow Your Business with YouTube in 2017 | Ep. #202

<p>In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Grow Your Business with YouTube</em><em> in 2017</em></li> <li>00:35 – YouTube is the number 2 search engine in the world and is owned by Google</li> <li>00:50 – First, go live on YouTube <ul> <li>01:05 – Use <a href= "http://www.telestream.net/wirecast/overview.htm">Wirecast</a> or <a href="http://www.telestream.net/screenflow">ScreenFlow</a> for Mac to stream simultaneously on other platforms</li> </ul> </li> <li>01:39 – Second, create educational videos <ul> <li>01:51 – Neil shares what he does when goes to the studio and records</li> <li>02:09 – The video clips pop out in Facebook and encourages a following</li> <li>02:14 – Educational or tutorial videos work for corporate brands as well</li> <li>02:50 – You can convert people into customers</li> </ul> </li> <li>03:00 – Repurpose your video <ul> <li>03:11 – Chop up your video and add catchy titles and captions</li> <li>03:35 – <a href="http://freedomfastlane.com/about-us/">Ryan Moran</a> of <a href="http://freedomfastlane.com">Freedom Fast Lane</a> is a good example of this</li> </ul> </li> <li>03:56 – If you’re doing ads, re-target them <ul> <li>04:28 – Make sure you connect your YouTube with <a href= "https://adwords.google.com/">AdWords</a> account and <a href= "https://analytics.google.com/">Google Analytics</a> account</li> <li>04:43 – Retargeting has been effective for Neil</li> <li>05:15 – The videos must answer all the objections the people have</li> <li>05:37 – Create a pre-roll video that you can put in front of your other YouTube videos</li> </ul> </li> <li>06:04 – <a href="https://www.tubebuddy.com/">TubeBuddy</a> and <a href="https://vidiq.com/">VidIQ</a> will allow you to peek at