How to Grow Your Agency by Fostering Connections

<p>Are you really fostering your client relationships? Are you going beyond the transaction and getting personal? People prefer doing business with people they know, like, and trust. Connections not only help you find and retain clients but place a greater value on the services you provide.</p> <p>In this episode, we'll cover:</p> <ul> <li>The most important ingredient in your hustle.</li> <li>Why is branded content so effective?</li> <li>Why client relationships are so important.</li> </ul> <p>Richie Kulchar is the Co-founder, Producer, and Director of a branded film content agency called <a href="https://junkfilms.com/" target="_blank" rel="noopener">Junk Films</a>. Richie and his partner actually met in 2014 while they were both undergoing substance abuse treatment at a rehab in the Los Angeles area. The two finished their treatment and ultimately began an agency together in 2017. Among their first clients were substance abuse treatment centers. These businesses, as Richie explains, had a mission of hope but "their marketing materials were trash." Junk Films now boast a client list that includes some of the biggest brands in the nation. Richie is on the show to share how he turned his life around and built an amazing agency.</p> <h2>The Most Important Ingredient in Your Hustle</h2> <p>"The idea behind Junk Films is that you're dealing with ex-junkies," Richie says. "We have been hustlers in our lives. We're used to hustling to get what we want." He and his partner's substance abuse is something they're both very transparent about. They use their backgrounds and their stories to help tell the stories of other people.</p> <p>The leap from local substance abuse treatment center clients to well-known brands like Adidas "was lucky but it was also a hustle," Richie says. He had a friend with an agency who had done work for Adidas' original YouTube channel. The friend reached out to Junk Films for video content for the client, and Richie was able to use the work he did for that company to attract more clients, both t