How to get your Facebook content to go viral with Rachel Miller

Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales.   KEY TAKEAWAYS COVERED IN THE PODCAST   The fastest way to build a relationship with someone is to start a conversation! Treat your Facebook profile like a conversation you would have with a stranger. Each platform has its own preferred types of content – such as Reels on Instagram. AMC – The right audience, message, and content. When you post on Facebook, you get the most out of that post between the first and third day. Facebook and Instagram are the same algorithm. Business Suite allows you to schedule your content on both Facebook and Instagram. Post depending on the size of your business. It’s ok to post the same content again! Talk about your audience and ask them questions. If you post a picture of yourself – ask a question about them. If you’re going to talk about a win, talk about one of your students instead of yourself. Facebook likes engagement as this shows the platform that your audience is enjoying that content. Build your audience then create content around them. Your content doesn’t have to be the answer – it can ask the questions instead.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   ALWAYS link your content back to your audience and who they are.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Rachel 04:56 Organic traffic 10:32 Organic reach for Facebook business pages 12:54 What if I post and it’s tumbleweed? 18:17 How to boost your Facebook organic reach 19:05 How often should I post on Facebook? 25:17 What type of content does well? 28:37 How to make mone