How to get visible with content, with Rachel Extance

<p class="p1">I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.</p> <p class="p1">In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a highly competitive industry. She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!</p> <p class="p2"> </p> <p class="p1"><strong>Book recommendation</strong></p> <p class="p1">Rachel recommended <a href= "https://uk.bookshop.org/a/8868/9780593084410"><span class="s1">Fix this Next by Mike Michalowicz</span></a> and you can buy it <a href="https://uk.bookshop.org/a/8868/9780593084410"><span class= "s1">here</span></a><span class= "Apple-converted-space"> </span></p> <p class="p1"><strong>Resources</strong></p> <p class="p1">You can find Rachel on her website <a href= "https://extance.co.uk/"><span class= "s1">https://extance.co.uk/</span></a></p> <p class="p2"> </p> <p class="p3"><span class="s2">You can go to the <a href= "https://uk.bookshop.org/lists/marketing-for-introverts-reading-list"> <span class="s1">Marketing for Introverts Bookshop to see the full list</span></a></span> <span class="s3">of books recommended on the podcast</span></p> <p class="p3"><span class="s2">Need some marketing planning help? Go to <a href= "https://bondfieldmarketing.co.uk/services/"><span class= "s1">https://bondfieldmarketing.co.uk/services/</span></a></span></p> <p class="p1">And just for fun – what’s your marketing personality? Find out on my website <a href= "https://bondfieldmarketing.co.uk"><span class= "s1">https://bondfieldmarketing.co.uk</span></a></p>