How To Get Prepared For a Customer

<p><span style="font-weight: 400;">Back when Brian worked in a small electronics store, he noticed in the sales training that they focused on how to work with a customer, but never brought up getting prepared for a customer.  Brian believes that preparing your environment and your mindset before the customer ever sets foot in the door is just as important.  This is something he likes to call pre-approach, and it’s about getting dialed in and looking at what impression you’re making.  Did you know people will make a judgment within the first ten seconds?</span></p> <p> </p> <p><span style="font-weight: 400;">You have a short window to make a good impression, and occasionally that can start in the parking lot.  Is your signage all lit up? Is the parking lot clean? Is the building in good repair?  When’s the last time you walked your sales environment from the customer's perspective?  The same goes for an online presence.  Is your website clean and simple?  Is it easy to navigate?  Simplicity and efficiency will take you far with a good first impression.  Finally, you can focus on yourself. Are you dressed for the part? How’s your sales process?</span></p> <p> </p> <p><strong>What You’ll Learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What pre-approach is and how to implement it.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How quickly first impressions are made.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What makes a good website.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to align your environment for your ideal client.</span></li> </ul> <p> </p> <p><strong>Favorite Quote: </strong></p> <p><span style="font-weight: 400;">“If you make a poor impression in the beginning, you’re running an uphill battle.” -Brian McKittrick</span></p> <p><span style="font-weight: 400;">--</span></p> <p><span style="font-weight: 400;">Brian