How to Get People to Open Your Emails | Ep. #18

<p>In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:25 – How to get more people to open up your email.</li> <li>00:50 – Don’t just test the subject line</li> <li>01:05 – The sender name makes a huge impact <ul> <li>02:10 – Use a person’s name or a company name</li> </ul> </li> <li>02:30 – What are good open rates? <ul> <li>02:40 – Look at unique opens.</li> <li>03:00 – Don’t let your open rates drop under 20%</li> <li>03:20 – Remove people who aren’t opening your emails for several months</li> <li>03:40 – Don’t waste money sending emails to people who aren’t interested</li> </ul> </li> <li>04:00 – <a href="http://www.maropost.com/">Maropost</a> and <a href="https://www.infusionsoft.com/">Infusionsoft</a></li> <li>04:15 – An email hack <ul> <li>04:25 – Put emojis in your subject line to get people’s attention</li> <li>05:00 – Lower-cased, casual subject lines</li> </ul> </li> <li>05:50 – Examples of good subject lines</li> <li>07:00 – Personalized subject lines, using the first name <ul> <li>07:40 – It makes it more relevant</li> </ul> </li> <li>09:10 – Doing something that makes you stand out</li> <li>09:25 – Watch out for being marked as spam</li> <li>10:20 – See you tomorrow at our next episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Don’t let your open rate fall below 20%.</li> <li>Look at your subject line as well as the sender name that you use.</li> <li>Make your subject line unique and personal.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="http://www.maropost.com/">Maropost</a> and <a href= "https://www.infusionsoft.com/">Infusionsoft</a> – programs to use for sending out emails</li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please l