How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws

<p>Karim is the head of marketing for <a href="https://www.madpaws.com.au/">Mad Paws Australia</a>, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on <a href="https://metigy.com/metigy-learning/4-ways-to-include-user-generated-content-in-your-marketing-mix/">user generated content</a> and is one of the largest content producers in the pet industry in the world. In this episode, Karim discusses how he applied the marketing funnel, growth mindset and SEO to grab the attention of 14 million dog owners across Australia.</p><p><strong>What you will learn in this episode:</strong></p><ul><li>Karim’s practical guide on how to learn marketing for your business</li><li>The first marketing channel you should try when launching your business</li><li>How to create ambassadors of your business from your existing customers</li><li>How Mad Paws implemented their most successful User Generated Content campaign that resulted in national press coverage around the country</li><li>The advantages of taking your dog to the office</li><li>Ideas to start your first marketing competition</li><li>How to instil a growth marketing mindset across your entire company</li><li>How to identify the metric that matters the most when you are just starting your business</li><li>What is a Northstar Metric?</li><li>How Karim uses meditation apps to achieve balance in his busy day</li><li>How Mad Paws built credibility and trust with their target audience</li><li>What is technical SEO and why is it so important for your business</li></ul><p><strong>Notable Quotes:</strong></p><ul><li>"I unlocked this obsession of mine with performance marketing and really seeing the potential that you can drive at the grassroots for businesses of all size"</li><li>"It's something that we're very proud of - being able to unlock that community and network effects to provide value and validation for our brand.</li><li>The north star metric obvio