How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt

Daniel Daines-Hutt is a self-confessed ‘marketing nerd.’ He has a background in Direct Response advertising, but ironically, it’s his Content Marketing that people know him for. We discuss: Cracking the code of getting people to read, listen or watch your content [02:21] Pre-framing problems and objections in advance [03:40] The goal of your content [05:13] The Ikea effect: building a bigger audience [07:38] Strategies behind before and after launching an article [10:07] No one wants to eat in an empty restaurant [11:49] Selling content on autopilot [13:10] Why Google gives higher rankings when we remove thin content [14:11] Different business, same techniques [16:42] A Netflix of everything content marketing [18:22] The unexpected effect of stopping marketing during a pandemic [19:43] He’s had the Top 10 content of all time on inbound.org and Top content of 2017 and 2018 on GrowthHackers. With only 8 articles in years, he’s been referenced or shared by: Ryan Deiss, Neil Patel, Joanna Weibe, Glen Allsopp, Co-Schedule, Active Campaign and many more. He teaches people how to write less often, but get more traffic at https://www.ampmycontent.com/ (https://www.ampmycontent.com). Learn more about Daniel at https://www.ampmycontent.com.