How to Get More Business Value Out of LinkedIn | Ep. #394

<p><span style="font-size: 10pt;">In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Get More Business Value Out of LinkedIn</em></span></li> <li><span style="font-size: 10pt;">00:34 – Eric is really spending time on <a href="https://www.linkedin.com/">LinkedIn</a> at the moment</span></li> <li><span style="font-size: 10pt;">00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great</span></li> <li><span style="font-size: 10pt;">01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience</span></li> <li><span style="font-size: 10pt;">02:00 – With LinkedIn, you have to participate</span></li> <li><span style="font-size: 10pt;">02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link</span> <ul> <li><span style="font-size: 10pt;">02:20 – It drives tons of traffic</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:28 – Neil participates in groups and messages potential business partners using his personal account</span></li> <li><span style="font-size: 10pt;">02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook</span></li> <li><span style="font-size: 10pt;">02:50 – LinkedIn now can target companies in groups</span></li> <li><span style="font-size: 10pt;">03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing</span></li> <li><span style="font-size: 10pt;">03:37 – Eric uses <a href= "https://www.dux-soup.com/">Dux-Soup</a> with <a href= "https://linkedhelper.com">LinkedIn Helper</a> which allows you to visit targeted multiple profiles</span></li> <li><span styl