How to Get Journalists to Actually Open Your Email & Read Your Stuff

<p>So, you&rsquo;ve spent time researching and writing your content, and now here comes the hard part - the pitch.&nbsp;</p> <p>How do you get journalists and publishers to open your email, let alone read what you&rsquo;ve written?</p> <p>My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.</p> <p>In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.</p> <p><strong>We covered:</strong></p> <ul> <li>What exactly is digital PR and why do it?</li> <li>Why no amount of promotion is going to salvage a bad piece of content</li> <li>How to be something remarkable, that people will care about</li> <li>Creating an element of surprise&nbsp;</li> <li>How emotions play an important role in this field</li> <li>How Amanda comes up with her ideas</li> <li>Why you should be involved with a project from the beginning</li> <li>Answering questions to tell a new story</li> <li>How to spot worthy trends</li> <li>What you can do to ensure you have the highest chance of getting a reply from a journalist</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.frac.tl/">Fractl</a></li> <li><a href="https://www.travelmath.com/">Travelmath</a></li> <li><a href="https://porch.com/">Porch</a></li> <li><a href="https://buzzsumo.com/">BuzzSumo</a></li> <li><a href="https://answerthepublic.com/">Answer the Public</a></li> <li><a href="https://www.helpareporter.com/">HARO</a></li> <li><a href="https://explodingtopics.com/">Exploding Topics</a></li> <li><a href="https://www.buzzstream.com/">Buzzstream</a></li> <li><a href="https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en">Keyword Surfer</a></li> <li><a href="https://www.womenintechseo.com/">Women in Tech SEO group</a></li> </ul>