How To Get Away From Doing Customized Offers: On-Air Coaching Call

<p><span style="font-weight: 400;">Do customized packages take more of your time than you like? On this episode of the</span> <a href= "https://yoursalesmaven.com/podcast/"><span style= "font-weight: 400;">Sales Maven</span></a> <span style= "font-weight: 400;">podcast, Nikki is working with Melanie Richards. Melanie runs a company called</span> <a href= "https://moderntraction.com/"><span style= "font-weight: 400;">Modern Traction</span></a><span style= "font-weight: 400;">, a web agency that specializes in helping coaches, consultants, and thought leaders transform their brand and online presence. Melanie wants to offer more options to her clients, but she is worried that her scalable, quicker, easier, and the more cost-effective option will pull clients away from her more expensive customized package.</span></p> <p><span style="font-weight: 400;">Nikki shares that the way you ask questions during the discovery call will help clients self-identify which package they need. Melanie believes that her scalable package is priced for an easy yes, and Nikki suggests an à la carte type menu with a package type discount so they can add options they may not have thought of.</span></p> <p><span style="font-weight: 400;">Do you think about your target audience and the kind of packages they are selling? Listen as Nikki discusses package pricing and how to know if you are pricing yourself reasonably or underpricing your offers. Nikki also believes that the questions you ask on your intake form should only be the questions you need to earn their business and shouldn't take more than five minutes to answer because anymore can be irritating.</span></p> <p><span style="font-weight: 400;">Melanie says that the</span> <a href="https://yoursalesmaven.com/society/"><span style= "font-weight: 400;">Sales Maven Society's training</span></a> <span style="font-weight: 400;">is so spot on that it has given her the structure to have a smooth conversation with prospective clients. When she has questions on small things, the feedback from t