How to Get Anyone to Do Anything

<p>The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book <em>Influence</em> is a classic, and he has just published an expanded and revised edition. In this episode of the <em>Freakonomics Radio Book Club</em>, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. </p>