How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak

<p>Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.</p><p>She has helped hundreds of businesses generate millions of dollars on Facebook &amp; Instagram, with many seeing a 1000%+ return on their ad campaigns.</p><p>In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.</p><p>Jennifer and I discuss:</p><ul><li>How she landed in the niche of digital ads [02:11]</li><li>Who Jennifer’s system is not good for [07:13]</li><li>Who Jennifer’s system is good for [08:26]</li><li>The core elements of her digital ad process [10:38]</li><li>How Jennifer developed her process [16:32]</li><li>How to mitigate the risk of being platform-specific [18:58]</li><li>When COVID hit, the benefit of being connected to communities [23:37]</li></ul><br/><p>Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.</p><p>Jennifer has been featured in Forbes &amp; The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.</p><p>Learn more about Jennifer at</p><p><a href="https://theadgirls.com" target="_blank">https://theadgirls.com</a></p><p><a href="https://jenniferspivak.com/million-dollar-agency/" target="_blank">https://jenniferspivak.com/million-dollar-agency/</a></p><p>25% off online course with the discount code: SMASH</p><p>&nbsp;</p><p><strong>Thank you to our sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>