How to Generate Audience Insights Using Facebook | Ep. #414

<p><span style="font-size: 10pt;">In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Generate Audience Insights Using Facebook</em></span></li> <li><span style="font-size: 10pt;">00:35 – Audience insights will show you who’s visiting your website</span></li> <li><span style="font-size: 10pt;">00:38 – Google Analytics isn’t as accurate as Facebook</span> <ul> <li><span style="font-size: 10pt;">01:00 – You can plug in a <a href= "https://www.facebook.com/business/help/952192354843755">Facebook</a> <a href= "https://www.facebook.com/business/help/952192354843755">P</a><a href="https://www.facebook.com/business/help/952192354843755">ixel</a> on your website for free</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel</span> <ul> <li><span style="font-size: 10pt;">01:32 – Load up your audience</span></li> <li><span style="font-size: 10pt;">01:43 – It’s better if you have a business manager account</span></li> <li><span style="font-size: 10pt;">02:08 – With a custom audience, you can see people’s behaviour</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:34 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:46 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:00 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span s