How to Functionally Manage Your Pricing During Crisis with Lydia DiLiello

<p><strong>Why you have to check out today’s podcast: </strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about price gouging as a functional price management strategy </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover the importance of value differentiation relative to pricing and market segmentation in turbulent times </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Pricing strategies that you must consider at this time of crisis to keep up with your competitors</span></li> </ul> <p> </p> <p><strong>Lydia DiLiello</strong> <span style= "font-weight: 400;">is the CEO and founder of Capital Pricing Consultants, an expert model revenue management and business consultancy dedicated to sustainably improving revenue and profitability for its clients through relevant and timely insights, strategic plans and targeted training programs. </span></p> <p><span style="font-weight: 400;"> In this episode, Lydia shares her insights on how to manage your pricing during a crisis,  how to keep up with competitors to maintain market share, and why a crisis management plan is important in such times of downturn. </span></p> <p> </p> <p><strong>“Determine what the single most important thing is that they want out of a business every year, one thing, and then make everything else drive back to it from a strategic standpoint.” </strong></p> <p><em><span style="font-weight: 400;">- Lydia DiLiello</span></em></p> <p><br /> <br /></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER! </em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Use the promo code</span> <strong>'INSIDERNOW'</strong><span style="font-weight: 400;">  to take advantage of our s