How to Fix Your Leaking Sales Conversion Funnel

<p>Stop wasting your marketing dollars and convert your sales leads with a strong conversion funnel. Whether you&rsquo;re breaking even each month, or your funnel is leaking money, Ewa Wysocka, CEO at Tribe47, shares how to identify issues with your conversion funnel, and how to fix those issues.</p> <p>Ewa explains the five stages of a conversion funnel, and why measuring ALL of your marketing platforms assures you are optimizing your ROI. She also identifies the most common mistakes she sees when performing an audit of a business&rsquo;s funnel and the first steps a business should take to fix a faulty funnel.</p> <p><strong>We covered:</strong></p> <ul> <li>What are the signs of a broken conversion funnel</li> <li>Three situations that businesses face when identifying conversion funnel problems</li> <li>Why tweaking your products pricing can fix your conversion funnel</li> <li>Where to start when your conversion funnel is broken</li> <li>How a business can evaluate their conversion funnel on their own</li> <li>The five unique aspects of a conversion funnel</li> <li>Why it is so difficult to measure sales conversions</li> <li>The most important aspect to look at when auditing your funnel</li> <li>The most common mistakes are when analyzing conversion funnels</li> <li>What marketers should be learning today to prepare them for the future</li> <li>Ewa&rsquo;s top three marketing resource recommendations</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.influenceatwork.com/">Robert Cialdini &ndash; Influence &ndash; The Psychology of Persuasion</a></li> <li><a href="https://www.influenceatwork.com/">Robert Cialdini &ndash; Pre-Suasion </a></li> <li><a href="https://www.sethgodin.com/">Seth Godin</a></li> <li><a href="http://danariely.com/books/predictably-irrational/">Dan Ariely &ndash; Predictably Irrational</a></li> <li><a href="https://conversionxl.com/">Conversion XL</a></li> <li><a href="https://www.trafficandconversionsummit.com/">Traffic &amp; Conversion Summ