How to find your perfect customer

<strong><em>Today’s episode of the podcast is all about how you can come up with your perfect customer.</em></strong> <strong><em>In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. </em></strong> <strong><em>I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else?</em></strong> <strong><em>Take a photo or a screenshot and tag me in your Instagram stories to let me know!</em></strong> <h3><span style="font-weight: 400">KEY TAKEAWAYS COVERED IN THE PODCAST</span></h3> <ul> <li style="font-weight: 300"><span style="font-weight: 300">The problem with only looking at demographics</span></li> <li style="font-weight: 300"><span style="font-weight: 300">How to understand your customers behaviours, motivations and aspirations</span></li> <li style="font-weight: 300"><span style="font-weight: 300">Why you need to focus more on the benefits of what you sell, rather than the service or product itself</span></li> </ul><br/> <h3><span style="font-weight: 400">LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE</span></h3> <a href="https://teresa-heath-wareing-b3a9.mykajabi.com/visibility"><span style="font-weight: 300">Join my Visibility Challenge</span></a> <a href="https://www.instagram.com/teresa_heathwareing/"><span style="font-weight: 300">Teresa Heath-Wareing Instagram</span></a> <a href="https://www.linkedin.com/in/teresaheathwareing"><span style="font-weight: 300">Teresa Heath-Wareing LinkedIn</span></a> <a href="https://www.facebook.com/TeresaHeathWareingUK"><span style="font-weight: 300">Teresa Heath-Wareing Facebook</span></a> <a href="https://twitter.com/theathwareing"><span style="font-weight: 300">Teresa Heath-Wareing Twitter</span></a>