How to Find the Right Agency Clients and Avoid the Wrong Ones

<p>How do you find your ideal clients that are a good fit for your agency? How do you avoid taking on clients who aren't a good fit? Often times we take on the wrong clients because we're too eager for the work or because we didn't screen them thoroughly enough. Learn how to avoid these mistakes and the questions you need to ask before you even begin working with a new client.</p> <p>In today's episode, we'll cover:</p> <ul> <li>How do you keep your agency the right size for you?</li> <li>3 questions to ask prospective agency clients.</li> <li>How do you deal with clients who just don't fit?</li> </ul> <p>On today's show, I talked to Erin Bailey, partner at the digital marketing agency, <a href="https://matrixxpictures.com/" target="_blank" rel="noopener">Matrixx</a>. Erin has spent the past eleven years at Matrixx, first as part of the team and later as a partner. She has seen the agency evolve from a team of three people designing MySpace pages for clients to one that works with common household brands such as Coleman, Zest, and Hefty. While other agencies have a vision of becoming the biggest and most well-known, the Matrixx partners choose to stay the size they are. Erin is here to share why and how they made this decision.</p> <h2>How Do You Keep Your Agency the Right Size for You?</h2> <p>Erin says, in order to keep your agency at its current size, you have to be selective about who you choose to work with. Some agencies want to grow and add to their team. But if you're happy where you're at you need to know your team's bandwidth and then be more selective about what clients you choose to work with. "Everyone makes mistakes," she explains, and usually one of the biggest is taking on the wrong clients out of desperation. When you have a clear vision for your agency and you <a href= "https://jasonswenk.com/brands-really-want/" target="_blank" rel= "noopener">understand what clients want from you</a>, you'll find the right balance between size and success. The best way to accomplish this is:</p> <ul> <li>Be ho