How to find the perfect name for your brand

<p>In this episode I’m talking about choosing a name for your brand, and I’ll share with you my method that I have used to guide clients through naming processes.</p> <p>A great name is an important part of a kick-ass brand!</p> <p>If you have kids, you know that choosing a name can be... well, let's just say a bit tricky. After all, a name is supposed to last a lifetime, so the last thing you want is to f*** it up. And that name that you’re so in love with? Hah. Most likely, someone in your circle of friends and family are going to absolutely hate it. </p> <p>I hate to break it to you, but naming a brand is no different. It’s not uncommon to plough through hundreds of potential names before finding one that works for your brand and that isn’t already taken.</p> <p>A great brand name is timeless, easy to pronounce, and easy to remember. Just like your brand’s visual assets, the name also has to communicate your core values and brand personality – after all, you’re gonna use it in pretty much all of your communication; phone calls, emails, your website, packaging, presentations, business cards... yeah, you get my drift. </p> <p>Your name becomes even more important in situations where you can’t use the visual elements of your brand, like in a radio advert or when someone mentions your brand in a conversation.</p> <p>In this episode I give you some tips to help you kick-start the process of finding the perfect name for your brand. I’ve also created a PDF with some worksheets to go with this episode, which you can grab from the shownotes!</p> <p>↓</p> <p><a href="https://petchy.co/shownotes/026/" target="_blank">Shownotes</a></p> <p><a href="https://petchy.co/boost/" target="_blank">Brand it! Boost group programme</a></p> <p><br /></p> <p><br /></p>