How to Find out What Triggers Customers to Buy (7-Step Process)

<p><span style="font-weight: 400;">It&rsquo;s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.</span></p> <p><span style="font-weight: 400;">We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.</span></p> <p><strong>We covered:</strong></p> <div id="ssp_player_id_1" class="ssp-player ssp-player-large" data-player-instance-number="1" data-player-waveform-colour="#fff" data-player-waveform-progress-colour="#00d4f7" data-source-file="https://everyonehatesmarketers.com/podcast-player/2439/humor-in-marketing-more-sales.mp3"> <div class="ssp-album-art-container"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it&rsquo;s important to understand what triggers your customers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The reasons why some marketers may be feeling overwhelmed</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Social Media&rsquo;s draining effect on Katelyn&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The first question Katelyn asks her new clients when starting customer research</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the startup world taught Katelyn the importance of customer discovery</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The steps it takes to develop your customer&rsquo;s persona</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why understanding your customer is more than gathering demographic and firmographic information&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to disrupt the Super Mario power upmarket</span