How to Find a CMO | Ep. #627

Nomzy Stholly

5 min•0 plays•0 favorites

Investing & Markets

Description

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Find a CMO</li> <li>[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.</li> <li>[00:55] Tap into referral networks.</li> <li>[01:05] When Eric was hired at <a href="https://teamtreehouse.com/">Treehouse</a>, he was referred in.</li> <li>[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.</li> <li>[02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.</li> <li>[03:41] Contingency firms whose focus is on hiring executives is another way to go.</li> <li>[03:48] They will cost you a lot of money, but will deliver on the mission.</li> <li>[04:34] Org structures are different now, so it changes how you can operate.</li> <li>[04:38] To recap: referral networks work, contingency firms work, having NO CMO works.</li> <li>[04:48] That’s it for today!</li> <li>[04:50] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> <

Creators

melody_bay

Creator