How to Fight Negative Press | Ep. #1018

<p><span style="font-weight: 400;">In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: How to Fight Negative Press</span></li> <li><span style="font-weight: 400;">[00:35] Negative press could be bad Google search results.</span></li> <li><span style="font-weight: 400;">[01:05] Neil has had a really bad write up about his company.</span></li> <li><span style="font-weight: 400;">[01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.</span></li> <li><span style="font-weight: 400;">[02:05] Do reputation management through SEO link building.</span></li> <li><span style="font-weight: 400;">[02:50] Neil ignores all the bad press and feels it is all made up.</span></li> <li><span style="font-weight: 400;">[03:45] Neil also had bad article written about him in Wired magazine.</span></li> <li><span style="font-weight: 400;">[04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.</span></li> <li><span style="font-weight: 400;">[05:00] If it hadn’t been for the bad press, Neil would have sold his company.</span></li> <li><span style="font-weight: 400;">[05:50] The current person writing bad posts