How to Evaluate and Update Your Brand

<p>You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice – that is your brand. </p><p>So, are you more of a Tesla or a Wal-Mart? </p><p>…and if you don’t like the answer, what can you do about it? </p><p>In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big picture steps you can take to evaluate and update your brand at your own pace.</p><p><b>Tune in to discover:</b></p><ul><li>How a brand differentiates you from a competitor in positive and negative ways</li><li>What makes up your brand and what happens if you don’t like it?</li><li>Simple steps you can take to make adjustments to your brand quarter by quarter</li></ul><p><b>Resources:</b></p><ul><li><a href='https://www.fastcompany.com/90582274/facebook-is-the-worst-brand-of-the-year'>https://www.fastcompany.com/90582274/facebook-is-the-worst-brand-of-the-year</a></li></ul>