How to Effectively Influence Anyone

<p><span style="font-weight: 400;">How can you influence people to say yes?</span> <span style="font-weight: 400;">Regardless of your professional position, you are in a position of influence.  Every day you are faced with opportunities to influence others, whether it’s your boss, your coworkers, or your customers.  In</span> <span style="font-weight: 400;">today’s episode Thom Singer is joined by marketing consultant</span> <span style= "font-weight: 400;">Gerry O’Brion to talk about how to effectively influence others.  Gerry shares the four questions about your audience that you need answers to, and he offers the single most critical thing you need to do to effectively influence others (and it doesn’t start with finding your</span> <em><span style= "font-weight: 400;">why</span></em><span style= "font-weight: 400;">). </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn about:</span></p> <p><strong>Influencing people to say yes</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Regardless of your position, you are in the position to influence others. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Effective influence techniques can be applied to any situation. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A strong framework of influence can effectively change the decisions people make. </span></li> </ul> <p> </p> <p><strong>Four questions to ask about your audience</strong></p> <ul> <li aria-level="1"><strong><span style="font-weight: 400;">Who are you influencing? Not everyone can be influenced in the same way, so your approach will have to change accordingly. </span></strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What insights do you have about your audience? And what do they want more or less of, hope for, and fear? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-wei