How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya

<p><strong>Ayon Bhattacharyya</strong> is an experienced business leader with significant success in revenue growth through commercial problem-solving. He is implementing innovative pricing solutions, fact-based analysis, and market research, drawing upon his stakeholder management and influencing skills to gain the support of other senior leaders.</p> <p>In this episode, Ayon shares the need to understand your customers, so you can segment without merging them and you gauge their willingness to pay and set the best pricing.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Learn about customer segmentation and how to go about defining it to arrive at optimal pricing for a particular segment</li> <li>Find out how customer segmentation helps articulate your value proposition to solve different problems</li> <li>Learn how to categorize your buyers best so you lead with value and not pricing</li> </ul> <p> </p> <p align="center"><strong>"Do your research and know your customers. Identify your customer segments and, where feasible, perform price experiments to validate willingness to pay. And don't be afraid to experiment with subsets of your customer base and try to innovate your approach."</strong></p> <p align="center"><em>- Ayon Bhattacharyya</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:37 - What sparked his interest in pricing</p> <p>03:27 - Price fencing in the airline industry</p> <p>04:50 - Why do airlines have the best price offering for direct customers</p> <p>05:56 - Reason why airline fare price increases as the plane nears take-off</p> <p>06:30 - Differentiating between a business traveler and a leisure traveler</p> <p>07:02 - How could they possibly created fare rules around business and leisure travelers</p> <p>08:16 - Ayon sharing his thoughts on customer segmentation</p> <p>09:09 - What are those customer attributes</p> <p>11:47 - Defining customer segments</p> <p>13:49 - How to find out who's going to travel for a particular attribute to be m