How to Educate Leads That Aren't Ready to Become Customers | Ep. #732

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers</li> <li>[00:45] There is a time to be aggressive and a time to go easy.</li> <li>[01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.</li> <li>[01:46] You put in all this work during year one, by year three you start to see results.</li> <li>[02:08] It takes time to manifest results.</li> <li>[02:20] Neil looks for what makes his ideal customer.</li> <li>[02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.</li> <li>[03:40] The rule of seven is key. Make sure your name keeps getting out there.</li> <li>[04:13] Make sure you are surveying customers to make sure you know what they are looking for.</li> <li>[04:40] Always drop the name of your company and contact info in everything you do.</li> <li>[05:05] TOFU, MOFU, and BOFU are important concepts.</li> <li>[05:30] Use lead scoring, as it will tell you whether someone is top of funnel.</li> <li>[05:43] That’s it for today!</li> <li>[05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to

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Episodes

How to Educate Leads That Aren't Ready to Become Customers | Ep. #732

Nomzy Stholly

6:40