How to Edit for Virality

<p><a href="https://player.fm/series/my-first-million/ep-162-why-clubhouse-will-fail">Audio Source</a>, and Shaan's <a href="https://twitter.com/ShaanVP/status/1371972261004070913">viral thread</a>. Transcript below. </p><p>"Write Drunk, Edit Sober" - <a href="https://www.forbes.com/sites/henrydevries/2018/12/11/ernest-hemingways-write-drunk-edit-sober-great-marketing-advice/?sh=3e4ea9306bb3">Hemingway</a></p><p><strong>What Reaction is this meant to get?</strong></p><p>1. LOL<br>2. WTF/Outraging<br>3. AWW/Heartwarming<br>4. AWE/"Wow"<br>5. Confirmation bias, aka "Finally, someone said it"<br>6. "Did you know", aka Take a familiar thing and share a new fact about it:</p><p>- the Duolingo business model<br>- Tom Cruise's real name<br>- <a href="https://www.goodreads.com/book/show/69242.Made_to_Stick">Made to Stick</a><br>- <a href="https://www.goodreads.com/book/show/15801967-contagious">Contagious</a></p><p><br><strong>How to Edit for Virality<br></strong><br></p><p><strong>swyx: </strong>[00:00:00] Shaan Puri had a viral tweet about clubhouse recently, and I was interested in that, but also more interested in the way that he drafted it for virality. So here he is explaining it to Sam Parr on their podcast, My First Million. </p><p><strong>Shaan Puri: </strong>[00:00:12] I just went on this rant on the phone about this. It just  came out of my mouth, but just the way I  explained it here and,  without the whole like,  dramatized TV show script, but just the reasons why I think it's going to struggle. That was great. That was amazing. And I was like, shit, I should have wrote that down. I feel like that would have been  a good piece of content. And I was like, I got to go and I hung up the phone and I went to my computer and I just typed the whole thing out </p><p>I did your tip, which was, I took a break for an hour, went and did something else, came back and I edited it for about 30 mins </p><p><strong>Sam Parr: </strong>[00:00:40] Editing is the magic to everything. It doesn't matter if you're talking