How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security

<p>Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.</p><p>0:00 Intro<br>1:15 Conversation with Megan<br>4:13 Approach to marketing<br>9:15 Competition and abundance mindset<br>16:24 Customer conversations<br>19:50 Messaging<br>22:10 Evaluating success<br>23:50 Experiments<br>25:54 Connect with Trava<br>26:19 Outro </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Subscribe to Modern Day Marketer </a>(The Newsletter) </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Megan: | <a href="https://www.linkedin.com/in/megansnoel/">LinkedIn</a> | <a href="https://www.travasecurity.com/">Trava</a> | <a href="https://listen.casted.us/public/121/The-Tea-on-Cybersecurity-1fc5710e">Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>