How to Drive More Sales Using Google Shopping | Ep. #453

<p><span style="font-size: 10pt;">In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:Podcast_Episode_453</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Drive More Sales Using Google Shopping</em></span></li> <li><span style="font-size: 10pt;">00:33 – <a href= "https://www.google.com/shopping?hl=en">Google Shopping</a> populates search results with product images when you’re searching for a product</span></li> <li><span style="font-size: 10pt;">01:00 – You need to have the right product feed that’s hooked in to start showing your product</span></li> <li><span style="font-size: 10pt;">01:08 – Have unique SKUs and more reviews</span></li> <li><span style="font-size: 10pt;">01:34 – You need technical help to start Google Shopping</span></li> <li><span style="font-size: 10pt;">01:52 – Make sure you’re bidding competitively</span></li> <li><span style="font-size: 10pt;">02:10 – Have the right user experience to convert sales</span></li> <li><span style="font-size: 10pt;">02:24 – Make sure your site is optimized for mobile</span></li> <li><span style="font-size: 10pt;">02:36 – Offer free shipping as it boost conversions more than anything else</span></li> <li><span style="font-size: 10pt;">02:57 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:06 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:10 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3>