How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

<p>Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of <a href="http://searchhermit.com">searchhermit.com</a>, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.</p><p><strong>In episode 91, you'll learn:</strong></p><ol> <li>Why the topic cluster model is good for SEO but not always great for the website visitor</li> <li>How to create a user-focused content matrix that lets you plan your brand content editorial calendar around both the user and the search results</li> <li>The biggest misconceptions when it comes to SEO</li> </ol><p>This episode is brought to you by 42+ agency, a demand generation and revops agency for B2B SaaS companies. Book a free roadmapping session with them at <a href="https://fourtytwo.agency/gmt">https://fourtytwo.agency/gmt</a></p><p><br></p><p>Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at <a href="https://patreon.com/growthtoday">https://patreon.com/growthtoday</a></p><p><strong>Key Discussion Points<br></strong><br></p><ul> <li>2:29 – Carolyn Lyden’s career journey</li> <li>5:08 – What is the content cluster SEO model and why it’s broken</li> <li>11:37 – What are the metrics you need to be tracking to measure user engagement?</li> <li>14:08 – How can you increase user engagement on your website?</li> <li>17:57 – When should businesses gate or ungate their content?</li> <li>23:08 – The impact of user-focused SEO</li> <li>28:26 – The biggest misconceptions when it comes to SEO</li> <li>32:24 – Carolyn’s one piece of advice to business owners about SEO</li> </ul><p><strong><a rel="payment" title="★ Support this podcas