How to drive conversations and get more sales via your website with Ross Davies

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you. Rather than just telling people what you do – you need to answer objections and make it obvious. Make it really clear what you want your user to do and when. Give website visitors a reason to click a CTA. Have tailored landing pages that are contextualised to where they have come from. It’s not just about signposting, it is about the destination you are sending them. We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up. Rather than avoid talking about other competitors – why not compare with what you offer. Build credibility with mini case studies and testimonials. Use credible logos! Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this. Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them. If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have. Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video. Collect birthday data to be able to remarket to anyone who has previously purchased.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Visually answer objections that may stop p