How to Drill Down Your Unique Selling Proposition #1758

<p><span style="font-weight: 400;">In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How to Drill Down Your Unique Selling Proposition.</span></li> <li><strong>[00:28]</strong> <span style="font-weight: 400;">What a USP is and how it helps you differentiate yourself.</span></li> <li><strong>[00:51]</strong> <span style= "font-weight: 400;">Examples of how companies drilled down on their positioning.</span></li> <li><strong>[02:11]</strong> <span style= "font-weight: 400;">Figuring out your USP by talking to customers.</span></li> <li><strong>[02:44]</strong> <span style="font-weight: 400;">How to do customer development without asking leading questions.</span></li> <li><strong>[03:51]</strong> <span style="font-weight: 400;">Go to</span> <a href="http://marketingschool.io/live"><span style= "font-weight: 400;">marketingschool.io/live</span></a> <span style= "font-weight: 400;">to hang out with Neil and Eric in September.</span></li> </ul> <p><span style="font-weight: 400;">Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at</span><strong> </strong><a href= "http://www.marketingschool.io/pro"><strong>www.marketingschool.io/pro</strong></a></p> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <p><a href="https://www.aprildunford.com/"><span style= "font-weight: 400;">April Dunford</span></a></p> <p><a href="https://sharpspring.com/"><span style= "font-weight: 400;">SharpSpring</span></a></p> <p><a href="http://momtestbook.com/"><em><span style= "font-weight: 400;">The Mom Test</span></em></a></p> <p> </p> <p><strong>Leave Some Feedback:</strong></p