
How to Drastically Improve Customer Retention #2027
Nomzy Stholly
Description
<p><span style="font-weight: 400;">In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: How to Drastically Improve Customer Retention.</span></li> <li><strong>[00:30]</strong> <span style="font-weight: 400;">A summary of our definition for customer retention.</span></li> <li><strong>[01:11]</strong> <span style="font-weight: 400;">The recommended metrics for customer retention in B2B and SaaS businesses.</span></li> <li><strong>[01:36]</strong> <span style="font-weight: 400;">Seven Powers, the concept of switching costs, and how they help retention.</span></li> <li><strong>[02:27]</strong> <span style="font-weight: 400;">How communicating with customers and finding out about their needs can improve retention.</span></li> <li><strong>[03:02]</strong> <span style="font-weight: 400;">How to use LinkedIn to improve customer retention through your hires.</span></li> <li><strong>[03:20]</strong> <span style="font-weight: 400;">Why you need to do continual customer development to ensure retention.</span></li> <li><strong>[04:18]</strong> <span style="font-weight: 400;">Why product customer fit and positioning are essential for retention.</span></li> <li><strong>[06:16]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[06:26]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in T