How to Do Internal Linking The Right Way | Ep. #863

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Do Internal Linking The Right Way</li> <li>[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.</li> <li>[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.</li> <li>[01:25] Be more selective with this particular tactic.</li> <li>[01:45] Create content around long-tail phrases.</li> <li>[02:25] If you look at Zappos, they structure their site really well.</li> <li>[02:45] Each category page leads to further, more specific categories.</li> <li>[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.</li> <li>[03:25] Make sure your sitemap is logical.</li> <li>[03:50] Interlinking throughout your content is a successful tactic.</li> <li>[04:24] That’s it for today!</li> <li>[04:30] Go <a href= "http://marketingschool.io/stats"><span style= "f

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Episodes

How to Do Internal Linking The Right Way | Ep. #863

Nomzy Stholly

5:50