How to Do Content Marketing if You’re in a Boring Industry | Ep. #483

<p><span style="font-size: 10pt;">In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time.</span></p> <h3><span style="font-size: 10pt;"><strong>Time-stamped show notes:</strong></span></h3> <ul> <li><span style="font-size: 10pt;">[00:29] - Today's topic: <em>How to Do Content Marketing if You’re in a Boring Industry</em></span></li> <li><span style="font-size: 10pt;">[00:34] - <a href= "https://www.squattypotty.com/">Squatty Potty</a> in 2015 did $20 million in sales on <a href= "http://abc.go.com/shows/shark-tank">Shark Tank</a>.</span></li> <li><span style="font-size: 10pt;">[00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows.</span></li> <li><span style="font-size: 10pt;">[01:24] - Content marketing can be video too.</span></li> <li><span style="font-size: 10pt;">[01:29] - Use <a href= "http://buzzsumo.com/">BuzzSumo</a> to see what is popular. Education and helping other people is sexy.</span></li> <li><span style="font-size: 10pt;">[01:50] - Your content just has to be helpful and people will link back to you.</span></li> <li><span style="font-size: 10pt;">[02:03] - <a href= "https://thepointsguy.com/">The Points Guy</a> talks about credit cards and miles.</span></li> <li><span style="font-size: 10pt;">[02:26] - The only way to build a brand is to provide value to people.</span></li> <li><span style="font-size: 10pt;">[03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well.</span></li> <li><span style="font-size: 10pt;">[03:35] - Just look at <a href= "https://www.ties.com/how-to-tie-a-tie/windsor">How to Tie a Tie</a> the number one result is very useful which is sexy at the moment.</span></li> <li><span style="font-size: 10pt;">[04:01] - Look at the opportunities and what i