HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC

<p>#content #organictraffic #analytics</p> <p>A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.</p> <p>The result? A healthier site with fewer underperforming low-quality pages.</p> <p>Hi, i’m cally, from the international institute of digital marketing. Here’s &nbsp;.</p> <p>You can do a #content audit manually on a page-by-page basis.</p> <p>The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic.</p> <p>The next step is to check if a good amount of that traffic comes from organic search.</p> <p>Here’s how to deal with the three possible outcomes</p> <p><strong>Redirect (301) or update</strong></p> <p>This recommendation occurs when:</p> <p>The page gets no meaningful trafficfrom any source;</p> <p>Has at least one followed backlink.</p> <p>But which is the correct option to choose? <strong>Redirect</strong>, or <strong>update</strong>?</p> <p>If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website.</p> <h3><strong>Delete (404)</strong></h3> <p>This recommendation occurs when the page:</p> <p>Gets no meaningful trafficfrom any source;</p> <p>Has zero followed backlinks.</p> <h3><strong>Manually review</strong></h3> <p>This recommendation occurs when the page:</p> <p>Gets decent traffic.</p> <p>Has little (if any) trafficfrom organic search.</p> <p>It’s here where things get a little more complicated as there are a few potential actions to take:</p> <p><strong>Leave as is:</strong></p> <p><strong>‘noindex’</strong>:</p> <p><strong>Update:</strong></p> <p><strong>Redirect (301) and/or consolidate:</strong></p> <p>Which brings us to an important point:</p> <p><st