How to Differentiate Yourself When the Product is the Same

<p>There are many franchises that sell very similar products. Sometimes they are really even the same!</p> <p>So how does a franchise differentiate themselves? It has to be the service they provide. Not only that, they have to be willing to provide a service their competitors don't provide.</p> <p>That's what Bloomin' Blinds does. Their CEO Kelsey Stuart gives us the insights into what separates their company from the pack on this episode.</p>