How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

<p>In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Differentiate Your Product or Service in a Highly Competitive Market</em></li> <li>00:40 – Eric’s agency charges more than their competitors but there’s a reason for that <ul> <li>00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out</li> <li>01:11 – You end up losing money</li> <li>01:22 – All of Eric’s people who work with an account have a couple of years’ experience</li> <li>01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels</li> <li>01:37 – Eric himself strategizes for the accounts</li> <li>01:43 – Eric’s agency is different because they bring new ideas</li> </ul> </li> <li>02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging <ul> <li>02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates</li> <li>02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner</li> <li>03:35 – Figuring out a specific angle is the “easiest way to differentiate”</li> <li>03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers</li> <li>04:06 – <a href="https://www.airbnb.com/">AirBnb</a> gives you the opportunity to make money from your home versus <a href= "https://www.homeaway.com.ph/">HomeAway</a>’s vacation rentals</li> </ul> </li> <li>04:54 – How would you differentiate a product? <ul> <li>05:00 – Neil’s <a href="https://www.crazyegg.com/">Crazy Egg</a> may not have all the features that everyone has, but it’s easy t