How to Develop Your Business Marketing and Growth Plans

<p><span style="font-weight: 400;">Gordon Van Wechel has built and sold three national companies as well as consulted with hundreds of local business owners in a variety of niches. He is the author of nine business books, and a frequent speaker at business growth events. He is passionate about bringing “big ad agency” strategy, tactics, and resources to local business owners.</span></p> <p> </p> <p><span style="font-weight: 400;">For more than 17 years, Gordon has been helping hundreds of small to medium size businesses and professional practices develop marketing and business growth plans that have brought millions of dollars in added revenue. This has been accomplished through his agency, The Alchemy Consulting Group. </span></p> <p> </p> <p><strong>During the show we discuss:</strong></p> <p><span style="font-weight: 400;">● Why a business owner should look at their company the way a buyer would</span></p> <p><span style="font-weight: 400;">● Why you need to have a sales funnel to capture leads and make more sales</span></p> <p><span style="font-weight: 400;">● Recent marketing technology innovations that can benefit a local business</span></p> <p><span style="font-weight: 400;">● Why has the online reputation of a business become so important</span></p> <p><span style="font-weight: 400;">● What to know about Google ads to run a successful ad campaign</span></p> <p><span style="font-weight: 400;">● Why you should be retargeting to people who visit your website </span></p> <p><span style="font-weight: 400;">● Does a young business need an ad agency or any other agency?</span></p> <p><span style="font-weight: 400;">● What alchemy is and what you need to know to help you grow</span></p> <p><span style="font-weight: 400;">● The most important marketing tool a business needs today</span></p> <p><span style="font-weight: 400;">● How to know if you have a defined or non-defined market </span></p> <p><span style="font-weight: 400;">● How so many businesses waste their advertising dollars</span></p> <p><span style="fon