How to Develop a Successful Digital Advertising Campaign

<p><span style="font-weight: 400;">Jennifer Shaheen is the founder and President of Technology Therapy® Group. She is recognized as an expert in planning, implementing, and translating digital marketing and technology. She is a digital transformation expert, user experience enthusiast, and data insights specialist, expertly guiding business owners through the intersection of marketing and technology for the past 20 plus years. With unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen, Jennifer’s marketing strategy, brand development, and small business operations skills have aided companies in the retail, manufacturing, hospitality, luxury, and travel industries.</span></p> <p> </p> <p><strong>During the show we discuss:</strong></p> <p><span style="font-weight: 400;">● How digital advertising differs from the traditional advertising</span></p> <p><span style="font-weight: 400;">● Influences social media platforms have on digital advertising</span></p> <p><span style="font-weight: 400;">● What Apple may really be up to making all their data private</span></p> <p><span style="font-weight: 400;">● Aspects contribute to the success of digital advertising</span></p> <p><span style="font-weight: 400;">● Advantages and disadvantages of digital advertising</span></p> <p><span style="font-weight: 400;">● Importance of knowing your customer avatar</span></p> <p><span style="font-weight: 400;">● Prioritize digital advertising on organic traffic</span></p> <p><span style="font-weight: 400;">● Beneficial applications of digital advertising</span></p> <p><span style="font-weight: 400;">● Significance of a digital marketing strategy</span></p> <p><span style="font-weight: 400;">● Most effective digital advertising strategy</span></p> <p><span style="font-weight: 400;">● Factors to a successful digital advertising</span></p> <p><span style="font-weight: 400;">● Developing a digital advertising strategy</span></p> <p><span style="font-weight: 400;">● What’s happening with geo targeting<