How to develop a mission-driven personal brand

<p>"When it comes to social media, embrace a micromedia mindset. That means sharing entertaining, informative content that provides value. Think of yourself as the editor of your newspaper. Newspapers include various content: current events, interviews, information and research, op-eds, and more. Some of these are news-driven — like current events and information and research. Some are relationship-driven — like interviews. And some are self-driven — like op-eds.</p> <p>Jump into social media by sharing content in thirds. Aim for 1/3 news, 1/3 relationships, and 1/3 you. Don’t start building your personal brand with too much focus on you. If you fill your feeds with op-eds, that will be hard for you to sustain, and it will ultimately turn audiences away.</p> <p>An important outcome of creating a personal brand is that it’s yours. It will go wherever you go. If you’re building a new practice, applying for a new job, jumping into the industry from medical school, or establishing your legacy, your personal brand is the path to take."</p> <p><a href="https://www.linkedin.com/in/paigevelasquez/" target= "_blank" rel="noopener noreferrer">Paige Velasquez Budde</a> is CEO, <a href="https://zilkermedia.com/" target="_blank" rel="noopener noreferrer nofollow">Zilker Media</a> and can be reached on Twitter <a href= "https://twitter.com/PaigeVelasquez?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" rel="noopener noreferrer">@PaigeVelasquez</a>.</p> <p>She shares her story and discusses her KevinMD article, "<a href="https://www.kevinmd.com/blog/2020/09/how-to-develop-a-mission-driven-personal-brand.html" target="_blank" rel="noopener noreferrer">How to develop a mission-driven personal brand</a>." (<a href= "https://www.kevinmd.com/blog/2020/09/how-to-develop-a-mission-driven-personal-brand.html">https://www.kevinmd.com/blog/2020/09/how-to-develop-a-mission-driven-personal-brand.html</a>)</p>