How to Determine the Right Marketing Budget for Your Business

<p>There are a lot of opinions out there about what an appropriate marketing budget is for a business, and it often depends upon who you ask.  In this episode our four marketing guides will help unpack this important topic with the goal of helping you answer this important question of ‘What Should My Marketing Budget Be’.</p> <p><br /></p> <p>The questions we provide answers to in this episode include:</p> <p><br /></p> <p>Why is setting your company’s marketing budget such a hard topic?</p> <p>What is the difference between an overhead budget item and an investment budget item?</p> <p>What should drive your marketing budget?</p> <p>What factors should go into a marketing budget?</p> <p>What about the 5% of revenue rule of thumb?</p> <p>How do you determine the amount of budget spend vs what you actually want to accomplish?</p> <p><br /></p> <p><br /></p>