How to Design Your Ecommerce Forecast (3 Rules)

<p>In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at Birdie. They discuss forecasting, unit economics, and the rules for growth amidst uncertainty.</p> <p>Show Notes:</p> <ul> <li>Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: <a href="https://bit.ly/3ZLKfjw"><u>https://bit.ly/3ZLKfjw</u></a></li> <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have about the world of ecomm.</li> <li>Connect with Richie: https://www.shesbirdie.com/ https://www.linkedin.com/in/richardmashiko/ https://twitter.com/richiemashiko</li> <li>Connect with Connor: https://hexclad.com/ https://www.linkedin.com/in/connor-rolain-b190ab148/ https://twitter.com/connorrolain</li> </ul>