How to Delegate Marketing Tasks | Ep. #290

<p>In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task? Will they be able to find a solution on their own or will they be needing help? Find out how important delegation is—not just for marketing—but for every type and aspect of business and how to do it effectively.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Delegate Marketing Tasks</em></li> <li>00:43 – Delegation is not just for marketing. In any business, you’ll have to learn how to delegate</li> <li>00:50 – Eric recommends reading <a href= "https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280"> <em>Getting Things Done</em></a> by David Allen and <a href= "https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000/ref=sr_1_1?s=books&ie=UTF8&qid=1494871051&sr=1-1&keywords=The+Checklist+Manifesto"> <em>The Checklist Manifesto</em></a> <ul> <li>01:00 – These books will help you decide what to delegate</li> </ul> </li> <li>01:09 – Eric has his own checklist in <a href= "https://evernote.com/">Evernote</a> of the things that he needs to do</li> <li>01:14 – As you get bigger, there are tasks, like booking travel and scheduling, that can be assigned to someone else who can do it for you <ul> <li>01:20 – You can free up your time to do things that are more worthy of your time</li> <li>01:28 – Learning to prioritize first will help you delegate better</li> </ul> </li> <li>01:35 – The 2 types of people that you can delegate things to—first, there are the self-sufficient ones who can do things their own <ul> <li>01:41 – Second, the ones that need training and are not that good at figuring things out on their own</li> </ul> </li> <li>01:50 – What Neil does is he figures out what kind of a person someone is <ul> <li>01:53 – When Neil gets to the ones that can do things their own, he gives them instruction