How to Define an Effective Product Differentiation Strategy That Gives Your Pricing Leverage with Joe Woodard

<p><strong>Joe Woodard's</strong> vision is to "transform small businesses through small business advisors." And in the service of that vision, he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients.</p> <p>In this episode, Joe shares how you can create product differentiation that provides maximum pricing leverage where people lean in to the product’s value more than the price.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Find out the key factors that create pricing leverage</li> <li>Find out how to make your services or products more valuable</li> <li>Learn how to truly get differentiated from among the rest of your competitors</li> </ul> <p> </p> <p align="center"><strong>"Well, I'm going to restate something I've already said: Be unlike everybody else. But I'm going to state something I haven't stated before: Make sure you over-manage your brand because you could be unlike everybody else, and nobody knows it."</strong></p> <p align="center"><em>- Joe Woodard</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:50 - Talking about classical Greek</p> <p>02:40 - Coaching business with a pricing attitude</p> <p>06:40 - Getting rid of clients you don't want to work with and keeping the ones you want</p> <p>11:18 - How 'relationship work' gets the highest capacity yield off the least valuable clients</p> <p>12:34 - Leveraging your unique knowledge or skill to add value to your client</p> <p>18:39 - Product differentiation: flat fee versus hourly pricing</p> <p>25:59 - Is it impossible to get accountants to coach their clients on price and what are they capable and very good at doing</p> <p>28:46 - Joe's pricing advice that can create a significant impact on one's business</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>"Just because you're valuable and essential, though, doesn't mean that that creates