How to Decide When Your Agency Needs Project Management

<p>Is your team struggling to keep up with client communication? Having a hard time managing all parts of agency projects? Many agencies need project management dedicated to communication and details. How do you know when or if your agency needs a project manager? How can you find a great project manager? Having a project manager is crucial for some agencies and absolutely unnecessary for others. The challenge is determining your agency's need in order to grow successfully.</p> <p>In this episode, we'll cover:</p> <ul> <li>When should your agency use a project manager?</li> <li>When project management isn't necessary.</li> <li>Finding the right project manager.</li> </ul> <p>I talked with Bea Bonte, Co-owner of <a href= "https://hookagency.com/">Hook Agency</a>, a digital agency that provides services for small to mid-sized businesses in the construction industry. In less than three years, the agency has grown to <a href= "https://jasonswenk.com/keep-best-agency-talent/">a team of 12</a>. Project management is part of Bea's job description. Hook also has a project manager for its website design team. Bea says it has been a learning process determining what types of services need project management and which don't.</p> <h2>When Should Your Agency Use a Project Manager?</h2> <p>Project management is a frequent topic of debate among agency owners, with strong opinions on both sides. However, Bea says the discussion really shouldn't be as much about whether you do or don't need a project manager. It comes down to the types of jobs where project management helps deliver the service more efficiently. For example, Hook uses a project manager for website design because it requires extensive information-gathering with the client. A project manager handles communication while the design team is busy on creative work. Large projects involving the output of different parts of your team are the type for project management. In those cases, the manager is able to coordinate the different aspects of the work.</p> <p>While creati